Branford, CT: Today ImpressionsDP, a Branford-based provider of marketing production services, announces an agreement to affiliate with American Solutions for Business (ASB), a premier distributor based in Glenwood MN with locations across the U.S. ASB offers a wide range of …
ImpressionsDP Joins American Solutions for Business Read more »
Many firms are wasting time and money and don’t even know it. Digital marketing is getting their attention and for good reason. A recent article in eMarketer projects 2018 U.S. digital ad spending will surpass $107 billion. Digital media is …
So you need printing – a book, a brochure, a point-of-sale display or a mailer. Whatever it is, you want a quality piece that reflects well on your brand and business. But with all of the production options available, how …
“Don’t think. Thinking is the enemy of creativity” – Ray Bradbury Throughout my career at graphic arts firms and agencies, a common thread is that many people resist structure, believing that processes and procedures inhibit creativity. Whether driven by a …
The Surefire Way to Improve Creativity… or Kill it Read more »
An international beer importer produced a sophisticated display for a holiday promotion. After much time and expense, completed units were shipped to distributors across the country for installation at various off-premise accounts including grocery, specialty and c-store locations. Lacking a …
“You now have to decide what ‘image’ you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the marketplace.” – David Ogilvy So, you’re looking to lift your brand. …
One of the fun things about the popular series Mad Men is that it often references real brands from the period being portrayed. In a recent episode, Peggy is assigned to lead the pitch for Burger Chef, a popular hamburger …
Wow, 2013 sure flew by and it’s been quite a ride. Starting a new business, or restarting it in our case, can be daunting so I just like to thank my family, friends, clients and colleagues for their support. Because …
Thanksgiving is the time of the year when we reflect back on all of our blessings. I have a great life and much to be thankful for but in the spirit of the holiday let’s briefly take the contrarian view …
Six Things I’m Not Thankful For This Thanksgiving Read more »
After spending most of my career in sales and marketing, I know the importance of being able to communicate clearly. To do so, we need to know where the audience is coming so that we can effectively get the message …