Our Impressions

ImpressionsDP Joins American Solutions for Business

15 Feb 201915 Feb 2019 by Jim Fennell

Branford, CT: Today ImpressionsDP, a Branford-based provider of marketing production services, announces an agreement to affiliate with American Solutions

Dec

Are You Wasting Marketing Dollars?

13 Dec 201813 Dec 2018 by Jim Fennell

Many firms are wasting time and money and don’t even know it. Digital marketing is getting their attention and

Apr

8 Ways to Waste Money on Printing

17 Apr 201512 Jun 2015 by Jim Fennell

So you need printing – a book, a brochure, a point-of-sale display or a mailer. Whatever it is, you

Mar

The Surefire Way to Improve Creativity… or Kill it

23 Mar 201523 Mar 2015 by Jim Fennell

“Don’t think. Thinking is the enemy of creativity” – Ray Bradbury Throughout my career at graphic arts firms and

Jan

Ship That Print Job to the Dumpster!

16 Jan 201517 Jan 2015 by Jim Fennell

An international beer importer produced a sophisticated display for a holiday promotion. After much time and expense, completed units

Aug

Six Steps to Effective Marketing Communications

26 Aug 201426 Aug 2014 by Jim Fennell

“You now have to decide what ‘image’ you want for your brand. Image means personality. Products, like people, have

May

Mad Men and Burgers

9 May 201417 Jun 2014 by Jim Fennell

One of the fun things about the popular series Mad Men is that it often references real brands from

Dec

The Year of Making Things Happen

28 Dec 201328 Dec 2013 by Jim Fennell

Wow, 2013 sure flew by and it’s been quite a ride. Starting a new business, or restarting it in

Nov

Six Things I’m Not Thankful For This Thanksgiving

27 Nov 201328 Dec 2013 by Jim Fennell

Thanksgiving is the time of the year when we reflect back on all of our blessings. I have a

Nov

How Pina Coladas Made Me A Better Communicator

7 Nov 201328 Dec 2013 by Jim Fennell

After spending most of my career in sales and marketing, I know the importance of being able to communicate