Communication Work
An international beer importer produced a sophisticated display for a holiday promotion. After much time and expense, completed units were shipped to distributors across the country for installation at various off-premise accounts including grocery, specialty and c-store locations. Lacking a …
“You now have to decide what ‘image’ you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the marketplace.” – David Ogilvy So, you’re looking to lift your brand. …
Thanksgiving is the time of the year when we reflect back on all of our blessings. I have a great life and much to be thankful for but in the spirit of the holiday let’s briefly take the contrarian view …
Six Things I’m Not Thankful For This Thanksgiving Read more »
After spending most of my career in sales and marketing, I know the importance of being able to communicate clearly. To do so, we need to know where the audience is coming so that we can effectively get the message …
The rapid growth of digital marketing has led to speculation that print is no longer relevant. Technology is disrupting marketing communications and soon there will be no need for this older, analog medium. But, if history is a guide, this …