Posts on marketing issues
Many firms are wasting time and money and don’t even know it. Digital marketing is getting their attention and for good reason. A recent article in eMarketer projects 2018 U.S. digital ad spending will surpass $107 billion. Digital media is …
So you need printing – a book, a brochure, a point-of-sale display or a mailer. Whatever it is, you want a quality piece that reflects well on your brand and business. But with all of the production options available, how …
“Don’t think. Thinking is the enemy of creativity” – Ray Bradbury Throughout my career at graphic arts firms and agencies, a common thread is that many people resist structure, believing that processes and procedures inhibit creativity. Whether driven by a …
The Surefire Way to Improve Creativity… or Kill it Read more »
An international beer importer produced a sophisticated display for a holiday promotion. After much time and expense, completed units were shipped to distributors across the country for installation at various off-premise accounts including grocery, specialty and c-store locations. Lacking a …
“You now have to decide what ‘image’ you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the marketplace.” – David Ogilvy So, you’re looking to lift your brand. …
One of the fun things about the popular series Mad Men is that it often references real brands from the period being portrayed. In a recent episode, Peggy is assigned to lead the pitch for Burger Chef, a popular hamburger …
Wow, 2013 sure flew by and it’s been quite a ride. Starting a new business, or restarting it in our case, can be daunting so I just like to thank my family, friends, clients and colleagues for their support. Because …
After spending most of my career in sales and marketing, I know the importance of being able to communicate clearly. To do so, we need to know where the audience is coming so that we can effectively get the message …
The rapid growth of digital marketing has led to speculation that print is no longer relevant. Technology is disrupting marketing communications and soon there will be no need for this older, analog medium. But, if history is a guide, this …
ImpressionsDP is a brand new venture but it’s a return to basics for me. I began my career in the graphic arts industry and have worked with some great companies and people on a variety of projects over the years. …